land rover car

land rover car

Land Rover Car

Land Rover is a luxury SUV manufacturer that has its roots in England. Many of its vehicles are replete with the sort of leather-lined comforts that call to mind hunting lodges and high tea. Land Rovers are also known for being stellar trail-busters, endowed with the moxie to get down and dirty when the road gets rough. Currently owned by Tata Motors, Land Rover is one of just a few automotive brands in the United States to solely market SUV products. After World War II, two British brothers, Spencer and Maurice Wilks, were impressed by the rugged and versatile nature of the U.S. Army’s Jeep. They worked with the British automaker Rover to create the first Land Rover in 1948. Called the Series I, this truck was equipped with permanent four-wheel-drive, a canvas roof and optional doors. These early Land Rovers were crude but extremely well-suited for operations in the field. The 1950s saw Land Rovers moving toward increased power and refinement. Launched in 1958, the Series II offered added horsepower and a somewhat less rudimentary exterior, with sills designed to disguise the exhaust and chassis. The first diesel-powered Rover was also produced during these years. The Series IIA came next, in a production run that lasted from 1961-’71. As the ’60s drew to a close, Rover was acquired by Leyland Motors Ltd. (which would later become British Leyland). Land Rover’s storied Range Rover made its debut in 1970. Equipped with a V8 engine and a body made mostly of aluminum, the stylish vehicle was more consumer-oriented than its predecessors. In the mid-’70s, British Leyland was nationalized; by the mid-’80s, the company — renamed the Rover Group — had been acquired by British Aerospace. The automaker officially entered the U.S. automotive market in 1987 when the Range Rover made its debut on American shores. It was followed in 1989 by the Discovery, which was initially offered only in two-door form. The Discovery was the first all-new Land Rover in 19 years. In the 1990s, the sudden popularity of the burgeoning SUV segment placed the brand in an enviable position. In response, Land Rover’s vehicles, while still retaining their go-anywhere attitude, became more luxurious, particularly after BMW bought the company in 1995. The Land Rover family of vehicles has continued to grow. The late ’90s saw the introduction of the Freelander; the compact sport-ute held the distinction of being the first production vehicle to offer Hill Descent Control. The latter optimized maneuverability on steep descents by automatically braking to keep the vehicle’s speed in check. BMW’s control was short lived, however, and in 2000 Land Rover was sold to Ford. Ford worked hard to improve the reliability of Land Rover’s vehicles, but by 2008 Ford’s financial instability resulted in Land Rover being sold again, this time to the Indian automaker Tata Motors. Today, Land Rover is still well known for its luxury SUVs, including the ritzy yet rugged Range Rover as well as smaller and more affordable models like the LR4 and Evoque. Hide Land Rover History
land rover car 1

Land Rover Car

In 2008, Ford Motor Company sold Jaguar and Land Rover to Tata Motors. Included in the deal were the rights to three other British brands: Jaguar’s own Daimler marque, as well as two dormant brands Lanchester and Rover. BMW and Ford had previously retained ownership of the Rover brand to protect the integrity of the Land Rover brand, with which ‘Rover’ might be confused in the US 4×4 market; the Rover brand was originally used under licence by MG Rover until it collapsed in 2005, at which point it was re-acquired by the then Ford Motor Company owned Land Rover Limited. This sale also included the dormant Rover brand. As of August 2012, most Land Rovers in production are powered by Ford engines. Under the terms of the acquisition, Tata has the right to buy engines from Ford until 2019. In 2011, Tata confirmed plans that it is investing $559 million to build an engine assembly plant in the British West Midlands. However, it was only stated that the plant will produce four-cylinder engines. The eight-cylinder engines used in Land Rovers were not mentioned.
land rover car 2

Land Rover Car

Land Rover started out building rugged military vehicles, but the company has grown into a luxury brand, selling the LR2 crossover, the LR4 7-passenger SUV, and a line of Range Rover vehicles, including the compact Evoqe. Last year the flagship Range Rover was all new and significantly lighter. This year it is the Range Rover Sport’s turn as it too loses a lot of weight and gains a ton of agility. As well, the Sport now has a seven-passenger option. Arguably the most premium SUV on sale today, Land Rover, and their Range Rover products in particular, offer unsurpassed luxury while still retaining impressive off-road credentials. Supercharged models use a Jaguar-sourced 510 horsepower V8, while the LR4, Range Rover and Range Rover Sport use a supercharged V6.
land rover car 3

Land Rover Car

In 2005, under Ford ownership, Land Rover became more interested in the club environment. An internal club was formed, The Land Rover Club, exclusive to employees of Ford’s Premier Automotive Group (Now exclusive to the new ‘Jaguar – Land Rover’ group since the brand moved away from the Ford stable). Also, an agreement was generated to allow other clubs to use the Land Rover green oval logo under licence. In 2006, the Bedfordshire, Hertfordshire and Cambridgeshire club were the pilot licensees for the new agreement, who now benefit from a reciprocal arrangement where their own logo is trade marked and owned by Land Rover and they can refer to themselves as a ‘Land Rover Approved Club’.
land rover car 4

Land Rover Car

The rivalry between the Range Rover and the Toyota Land Cruiser stretches back decades, and the Range Rover is currently winning. The Range Rover bests the Land Cruiser with a more serene ride and a quiet, vaultlike cabin. You’ll find zestier engines under the hood, and though the Toyota can seat eight, it just can’t match the airy and upscale feel that the five-seat Range Rover provides.
land rover car 5

Land Rover Car

First things first, the Range Rover is pricey. If you’re simply looking for rugged off-road capability or a premium interior, you may want to opt for more affordable competitors like the Toyota Land Cruiser or Mercedes-Benz GLS. Another consideration is seating capacity. Despite the Range Rover’s large proportions, it only seats five. The Cadillac Escalade can seat up to eight, and even the smaller Range Rover Sport offers seating for seven. Both are more practical family haulers. Last but not least is reliability. The Range Rover receives average scores for predicted reliability, which is fine, but its class rivals score higher.
land rover car 6

Land Rover Car

BMW’s control was short lived, however, and in 2000 Land Rover was sold to Ford. Ford worked hard to improve the reliability of Land Rover’s vehicles, but by 2008 Ford’s financial instability resulted in Land Rover being sold again, this time to the Indian automaker Tata Motors.
land rover car 7

Land Rover Car

The Land Rover is used by military forces throughout the world. The current generation of Land Rover used by British Army, the Snatch 2, have upgraded and strengthened chassis and suspension compared to civilian-specification vehicles. There is also the Land Rover WMIK (weapon mounted installation kit) used by British Army. The WMIK consists of a driver, a raised gun, usually a Browning heavy machine gun or a grenade machine gun, this used for ground support, and a GPMG (general-purpose machine gunner) located next to the driver, this used for vehicle protection.
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Land Rover’s storied Range Rover made its debut in 1970. Equipped with a V8 engine and a body made mostly of aluminum, the stylish vehicle was more consumer-oriented than its predecessors. In the mid-’70s, British Leyland was nationalized; by the mid-’80s, the company — renamed the Rover Group — had been acquired by British Aerospace.
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The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey, working in conjunction with his brother Spencer who was the managing director of Rover. The design may have been influenced by the Jeep and the prototype, later nicknamed Centre Steer, was built on a Jeep chassis and axles. The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis. Early vehicles like the Series I were field-tested at Long Bennington and designed to be field-serviced.
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For loading the Range Rover, Land Rover features a few tricks. The tailgate opens in top and bottom portions, which can be handy if you’re just looking to stow a couple small items quickly. The Rover’s adjustable suspension lowers when parked, making it easier to lift large and heavier items into the back. Still, for maximum cargo room in this class, look to the Cadillac Escalade ESV and Lincoln Navigator L, which can swallow 120.9 and 128.2 cubic feet, respectively.
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The Range Rover’s air suspension truly comes into play when the road ends. The Rover’s suspension raises to enable 11.6 inches of ground clearance with the touch of a button. There’s also a rugged four-wheel-drive system, high- and low-range gearing, plus traction control settings for different terrains. On paper, the Range Rover’s near-3-foot wading depth, 34.7-degree approach angle, and 29.6-degree departure angle top even the Toyota Land Cruiser.

Published on Jul 8, 2017 | Under Car | By michael ellis
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